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Thomson agencies adopt Jungle Book theme
Thomson and Disneyland Resort Paris are to promote bookings to the park with staff and customer incentives and in-store Jungle theme.
The promotion coincides with the release of the film Jungle Book on DVD and will run from October 19 to November 15.
Thomson’s 720 agency branches will carry a Jungle Book theme including digital posters, in-store posters, shelf talkers and screen savers.
The 16 top selling Thomson outlets will hold sales weekends with £50 Disney Store vouchers and Jungle Book DVDs available for customers entering a colouring competition.
Top selling agents can win Disney vouchers and DVDs and will be eligible to win Thomson’s ‘top seller’ titles.
For every Disney booking, call centre staff will be given a raffle ticket and at the end of each week there is a prize draw to win four trips to London for two people with tickets to the Lion King, four £50 Disney Store vouchers and four Jungle Book DVD’s.
by Phil Davies
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