Thomson appears most in Google searches for short haul holidays with Virgin Holidays’ coming top of long haul.
A report by Greenlight, which analyses brand visibility online, found Thomson was most popular for ‘natural’ short haul holiday searches on Google – this is where the company is listed due to its relevance to the search – achieving 64% share of searches.
Virgin was most visible in both the natural and the advertiser paid searches for long haul.
Saga was the most visible advertiser in short haul searches while Thomson and Thomas Cook were the most visible brands across social media.
The ‘Holidays Issue 11’ report by Greenlight also saw more holidaymakers searching the African continent since November last year.
The continent, which accounted for 17% of searches, came a surprising second place after Europe which accounted for 47% of searches.
North America, Caribbean, Far East and Middle East followed.
By Diane Evans
