Thomson has opened its brand new flagship shop outlet, using new technology such as virtual reality headsets to ‘bring the holiday to life for customers in store’.
Thomson’s latest next-generation store, at INTU Merry Hill, Dudley, has been designed with feedback from staff and customers.
Digital interactive and touch-screen maps have now been rolled out for use by all customers at every stage of the customer journey rather than there only being one at the front of the store.
In a first for Thomson, visitors to the Dudley store will be able to immerse themselves using virtual reality headsets which will allow them to enjoy a range of ‘taster’ experiences, such as a trip onboard the TUI Discovery cruise or viewing premium seats on 787 Dreamliners.
There are also dedicated self-service computers to print boarding passes, do advanced passenger information and to pay off any balances.
A brand new appointment reservation system will also make its debut at the Thomson store in Merry Hill.
After being greeted by an expert travel advisor when entering the store, customers can choose an allocated time, head off to continue their shopping and return for their dedicated slot.
Next to the travel money desk will be a specialist currency ATM stocking euros, dollars and pounds so customers can withdraw their own travel money.
The launch begins a weekend-long event which will offer a range of discounts and special offers to holidaymakers in the local area.
TUI UK and Ireland distribution and cruise director Helen Caron described the store as ‘a state-of-the-art booking service’.
