Thomson has joined forces with TripAdvisor so that traveller reviews of its hotels appear on its own website.
The five most recent reviews – even if they are good or bad – are displayed when customers click on the ‘TripAdvisor average rating’ at the top of a hotel’s page on the Thomson website.
Customers can also see detailed TripAdvisor ratings, based on all reviews.
Over 2,000 properties on the Thomson website now feature TripAdvisor Traveller Ratings.
Thomson, which sells 60% of its holidays online, is now planning to roll out this facility to all of its accommodation and aims to include TripAdvisor reviews within all its search results by the beginning of next year.
Thomson new media director, Graham Donoghue, said: “This level of integration is a UK first. We know customers trust other customers and with a partnership with the world’s second most visited travel site renowned for its independence, this adds real value to the Thomson website.”
By Bev Fearis
