United Kingdom
United States
Asia Pacific
TNZ and STA boost youth travel
Tourism New Zealand and STA Travel have signed an MOU worth a combined NZ$1.2 million annually to target the influential long-haul youth travel sector in the UK, Continental Europe and North America.
It provides guidelines for co-operative marketing and trade engagement programmes with matched funding from both organisations.
Tourism New Zealand chief executive Kevin Bowler said the MOU formalises an existing relationship between the two organisations.
"As the world’s largest youth travel organisation offering student and youth exclusive discount pricing, STA is already a key partner in our work to target youth travellers in our key long-haul western markets.
"However, to successfully engage with the sector goes beyond just providing affordable travel options as part of an integrated annual marketing plan.
"Here, the agreement will also provide Tourism New Zealand and the New Zealand industry access to train and motivate STA staff with workshops and famils – increasing their knowledge and ability to effectively sell destination New Zealand."
Ian Jarrett
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel