Tourism New Zealand and Qantas have sealed a marketing partnership aimed at boosting visitor arrivals into New Zealand on Qantas flights.
Each party will invest NZD1 million each year for two years in a joint planning and marketing partnership in New Zealand’s key tourism markets of Australia, United States, UK and Germany.
Tourism New Zealand CEO Kevin Bowler says a partnership approach to marketing underpins the organisation’s strategy and is delivering impressive results.
“With access to Qantas’s databases such as Frequent Flyer, we can be much more targeted in our marketing and talk directly to people with an interest in the 100% Pure New Zealand experiences on offer."
Separately, Air New Zealand and alliance partner Virgin Australia have revealed plans to boost capacity on the busy Auckland-Perth route by more than 20%.
From September3, Air New Zealand will replace its 234 seat Boeing 767-300 with a 304 seat Boeing 777-200ER aircraft on its non-stop Auckland-Perth service.
The introduction of the 777-200ER on Auckland-Perth adds another 70 seats on each flight and introduces lie-flat Business Premier beds and Premium Economy to the route for the first time.
