Major Chinese online travel agency Tongcheng-Elong has tapped Travelpor’s to access its IATA New Distribution Capability (NDC) functionalities.
Combined with Tongcheng-Elong’s platform, this will enable it to create more personalised experiences for its cistomers across all its sales channels.
This pilot will build on Tongcheng-Elong’s existing integration of Travelport technology.
By adding NDC, Travelport says Tongcheng-Elong will be able to up-level its merchandising capabilities by providing travellers with dynamic offers designed to improve the user experience, while maximising customer loyalty and boosting ancillary sales.
“NDC has huge innovation potential, which will be instrumental for us to match consumer expectations in today’s age of modern digital retailing,” said James Xu, Senior Vice President at Tongcheng-Elong and CEO of its airline ticket business group.”
