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Tour op claims first dynamic booking engine for Muslim travel
Halal travel tour operator Serendipity Tailormade is claiming it has launched the first dynamic booking engine dedicated to Muslim travel.
The operator’s new online travel agency Rihaala.com targets tech-savvy travellers, particularly Muslim Millennials, who want the freedom to curate their own ‘halal-friendly’ journey, inspired by a content-rich experience led by aspirational social feeds.
Customers can hand pick every aspect of their trip including flights, hotels, excursions and transfers, with a choice of more than 1,500 properties in 40-plus destinations worldwide, all carefully selected according to their halal-friendly amenities and services.
Rihaala.com has initially been launched as a B2C booking engine, but a travel trade portal will soon be made available to select partners, enabling them to create Muslim-friendly travel packages for their clients.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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