Halal travel tour operator Serendipity Tailormade is claiming it has launched the first dynamic booking engine dedicated to Muslim travel.
The operator’s new online travel agency Rihaala.com targets tech-savvy travellers, particularly Muslim Millennials, who want the freedom to curate their own ‘halal-friendly’ journey, inspired by a content-rich experience led by aspirational social feeds.
Customers can hand pick every aspect of their trip including flights, hotels, excursions and transfers, with a choice of more than 1,500 properties in 40-plus destinations worldwide, all carefully selected according to their halal-friendly amenities and services.
Rihaala.com has initially been launched as a B2C booking engine, but a travel trade portal will soon be made available to select partners, enabling them to create Muslim-friendly travel packages for their clients.
