River cruising, Tauck World Discovery’s fastest-growing segment of the group market, is being expanded with a third new riverboat.
Its newest set to debut next April in Europe is the MS Swiss Jewell. It will be Tauck’s third all-new riverboat in a three-year span.
“Our existing fleet is widely considered to represent the finest riverboats afloat, and the Swiss Jewel will reflect the same very high Tauck standards that have helped the Swiss Emerald and Swiss Sapphire become so highly regarded†said Tauck CEO Dan Mahar.
Tauck’s river cruisw departures were over 70% sold out last year. The company is increasing its river departures by 25% next year, according to Mr. Mahar.
Tauck’s MS Swiss Sapphire was launched earlier this year in Antwerp. “Every aspect of a Sapphire cruise upholds the impeccable standards that have distinguished the company on land for so many years,†concluded one journalist who traveled aboard the Sapphire.
The senior vice president at one of the nation’s leading travel agencies termed the Sapphire as “the most deluxe product out there today within river cruising.â€
The company’s line-up of seven river cruise itineraries, departure dates, vessels, pricing and more are all highlighted in its new full-color, 52-page, 2009 river cruising brochure that is currently mailing to travel agents and Tauck customers.
Report by David Wilkening
