Flexibility and choice, “authentic experiences,” and the ability to customize a trip are what people want most in tours and vacation packages, according to a member survey conducted by the US Tour Operators Association (USTOA).
Value for the dollar, enhanced service and new destinations were other elements cited by USTOA members, who send 11 million travelers on vacation yearly.
“People are asking for more free time, more shopping, and greater choice, “said Bob Whitley, USTOA president. He added:
“Tours today are answering that demand by balancing free time with sightseeing so that there is plenty of freedom for on-your-own activities.”
Mr Whitley said that travelers also want centrally located hotels for easy access to major sites they can explore on their own. Other desired elements of group travel include customization or tailoring trips to fit personal requirements, whether these involve dietary concerns or special interests.
The USTOA survey revealed that FIT’s — or independent customized packages — scored the greatest gains in 2007 compared to 2006, with more than 80% of respondents reporting growth in this area.
Travelers are increasingly asking for experiential or enhanced vacations. “They want new and authentic experiences, cultural enrichment, and in-depth discoveries,” said Mr Whitley.
