Tourico has expanded its car-rental offering by signing partnerships with Advantage Rent A Car, the fourth largest rental car company in the US, as well as E-Z Rent-A-Car.
The agreements follow an increase in demand for car hire among Tourico customers.
The company, which became part of the bed bank and B2B travel services provider Hotelbeds Group earlier this year, has seen a 72% year-over-year increase in overall car-rental bookings and a 53% increase in car- rental revenue.
The growth is being fueled by an 87% year-on-year increase in North American bookings and an 86% year-on-year increase in European bookings.
Other emerging markets, including Canada, Germany, and Argentina, have all more than quadrupled their car rental bookings over the last year.
In addition, Fox Rent A Car, Dollar and Thrifty, have recently established XML connectivity to Tourico’s inventory system.
Dollar and Thrifty, which both went live with Tourico’s XML connection in May, have already seen a combined 530% increase in car booking activity.
Tourico is also unveiling enhanced car rental functionality for its distribution clients, allowing them to book cars with an airport pick up and city drop off – and vice versa.
Prior to the upgrade, the system only allowed for airport-to-airport and city-to-city pick ups and drop offs.
