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Tourism Concern In Focus: The Fair Trade Tourist
The latest issue of Tourism Concern’s magazine, In Focus, looks at who the ‘Fair Trade tourist’ is, what they want and how tour operators can reach them.
Also featured in this latest issue:
Getting customers on-board: Tourism Concern looks at what the consumer surveys say about ethical tourism and what it means to consumers.
Giving people what they want: two tour operators give their views on why traditional marketing techniques are needed, even with alternative products.
The debate: community interaction is important to me on holiday: the consumer view. There’s always two sides to every story. One holidaymaker explains why she loved her community-based, fair trade holiday. Another rejects the idea completely.
Secrets to successful marketing: step-by-step advice for community-tourism businesses.
Views from around the world: four tour operators from the small to the multinational, answer questions on ethical tourism, whether demand is enough to promote change, successful marketing techniques and what still needs to happen for positive change to happen.
Consumer guage: what the focus groups said about fair trade tourism, plus useful websites for the responsible traveller.
What the pope said about tourism, editorial: the Pope recently made a statement questioning ‘a certain kind of savage tourism‘ and prompting change.
Also available: Tourism Concern’s Annual Report 2001-2002 – an update of campaigns, industry work and resources published over the last year. Accessible design and good background to Tourism Concern’s work.
For more information, contact Tourism Concern:
Tel: 020 7753 3330 (please mention you read this information on TravelMole)
mailto:[email protected]
www.tourismconcern.org.uk
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