Tourism Fiji is seeking a lead global advertising agency to develop and implement a global master brand strategy.
The national tourist office completed a destination marketing audit in 2011 which highlighted the opportunities available to Tourism Fiji in taking a global approach to brand communications.
The successful advertising agency will be required to develop a new Tourism Fiji global brand idea and communications style which will be adopted and implemented locally in each of Tourism Fiji’s international markets.
The agency will also be required to implement media campaigns in its local market.
The process of tender will be based on an initial credential pitch from which a shortlist of agencies will be selected.
The tender process will be completed before June 2012.
Agencies wishing to participate in the review should send company details by email no later than February 8 to:
Michael Meade, Tourism Fiji acting CEO at [email protected]
