VisitEngland is to tackle the widening gap between tourism to London and the rest of England.
Since 2008 the number of inbound trips to London has increased by 14%, while the number of trips to other areas of England is still 4% lower than it was before the recession.
Experts across the transport and tourism industry are meeting at the Mind the Gap: Addressing the Tourism Divide conference today to discuss whether there is enough investment in infrastructure outside of London.
Deputy chair of the Regional Growth Fund Independent Advisory Panel, Lord Shipley said: "We now need to embrace the opportunity this presents to boost tourism outside London.
"This means promoting the use of regional airports and making in-bound tourists more aware of all the visitor attractions across the country with ready-made packages they can take up before they leave home."
Meanwhile Visit Britain statistics released yesterday showed a 20% rise in international spend in Scotland with it outperforming London and the UK as a whole.
Mike Cantlay, chairman of VisitScotland said: "With the success of Brave and the Year of Natural Scotland, the country benefited from an unprecedented level of international marketing which attracted more visitors from overseas and a 20% spike in spend.
"Securing new direct flight routes has also been invaluable, making it easier for visitors to reach Scotland and connect with our stunning urban and rural attractions."
