Responsible, Eco, Sustainable – which do YOU think are best?
“Which do you think are the most effective labels for good tourism” says Totem Tourism Marketing, publishers of the 2007 Sustainable Tourism Report Spring Update. “We’ll be publishing a “Label League Table”, with positions based on a number of factors – including popularity, usage and PR effect… The list includes CSR Tourism, Ecotourism, Responsible Tourism, Sustainable Tourism (of course!), Solidarity Tourism, Ethical Tourism, Pro-Poor Tourism, Green Tourism, New Tourism, Pro-Peace Tourism, Fair Trade Tourism, Conscious Tourism, and any more that crop up between now and when we publish the update on 1 May – suggestions requested!”
That’s not the only thing in the report, of course. It will cover TTM’s usual, rather more heavyweight items, including sections on Market Dynamics, Predictions & Opportunities, Global Warming, Eco-Certification and Corporate Social Responsibility, in fact all that you’ll need to get sustainable, profitably.
Totem Tourism Marketing Sustainable Tourism Report with quarterly updates, Power Point Presentation and monthly bulletins is available from www.totemtourismmarketing.org for US$99, Euro69, UK£49
Travelmole subscribers get a 50% reduction.
Valere Tjolle
