Tourism ministers from around the globe will discuss how they can work together to make travel safer when they meet at World Travel Market in London this year.
They will discuss the problem of terrorism as well as natural disasters such as volcanic ash clouds, floods and earthquakes.
The opening address at the UNWTO and WTM Ministers’ Summit will be delivered by TUI Group chief executive Fritz Joussen.
Attended by about 100 tourism ministers and senior industry executives, the summit will be part of WTM London’s Ministerial Programme.
Joussen will outline to ministers how TUI is dealing with the challenges of security in its operations and open a debate on how the public and private sector can promote a safer and more seamless travel experience.
WTM London senior director Simon Press said: "I’m delighted to have such an industry heavyweight as Fritz Joussen to address the UNWTO & WTM Ministers’ Summit.
"In previous years, the summits have offered insights into issues such as social media, branding and the legacy of ‘mega-events’ such as the World Cup and Olympics.
"This year’s summit will tackle the vital matter of traveller safety, looking at terrorism and other problems facing the industry, ranging from volcanic ash clouds to floods and earthquakes."
"Safety and security in all its aspects is a global challenge that can only be addressed through collective action and a global response", said UNWTO secretary-general, Taleb Rifai.
"Public and private sectors must plan, work, communicate, and respond together.
"Stepping up cooperation between the industry and governments is fundamental to enhance security and advance travel facilitation."
WTM will be revamped as a three-day event from Monday 7 – Wednesday 9 November, with opening hours extended from 10am – 7pm for all three.
