AUCKLAND – Tourism New Zealand has launched a new-look corporate website containing news, research, market information and in-depth campaign information.
Tourism New Zealand chief executive Kevin Bowler says the new website provides comprehensive information about Tourism New Zealand’s work and gives valuable insights into how offshore markets are performing.
“The new website will help make sure the industry is coordinated in its marketing efforts by providing a hub of information about what we are doing offshore.
“It is a valuable tool for operators, with plenty of information to help in business planning and to guide where marketing budget is best focused.â€
The new site has a simplified design based around six “most used†sections.
It also has an expanded and updated ‘Markets & Stats’ section, more video and image content, an improved search function and a dedicated campaign section covering international public relations work, consumer and trade marketing, and a dedicated Rugby World Cup 2011 page.
The website also has advice on the best way to approach international tourism markets, with tips on how to get involved in Tourism New Zealand’s campaigns and events.
“Our international offices provide eyes and ears on the ground for New Zealand tourism. A strong focus of this website is about making sure we can effectively share the intelligence we are getting back from our offshore posts,†Bowler said.
The ‘Markets & Stats’ section of the site will be updated with latest market data, commentary and Tourism New Zealand activity offshore.
Check out the new website at www.tourismnewzealand.com.
