Tourism New Zealand aims to tap into some Hollywood movie magic to lure more visitors to the country.
Its latest video is fronted and has been scripted by big budget film director James Cameron.
The video was shot on location showing Cameron hiking on the Tasman Glacier, kayaking and flying over Blanket Bay by helicopter.
The new $11 million campaign will be shown on mostly digital channels focused on major markets such as the US, China and Australia.
Cameron, director of movies such as Avatar and Titanic, wrote the script himself.
"If you enjoy the outdoors and you enjoy a sense of adventure, you’re not going to be able to beat this place anywhere in the world," Cameron said.
"If you happen to like helicopters like I do, you could see ten of the most stunning places you’ll see in your lifetime in a day. If you are driving, an hour and a half or two hours, the country just unrolls toward you like an IMAX film," he added.
Canadian Cameron owns a home in New Zealand and splits his time between there and in California.
"Having someone of the calibre of James Cameron sharing his personal stories and insights while exploring some of New Zealand’s most beautiful places is of immeasurable value for New Zealand," said Tourism NZ chief executive Kevin Bowler.
