Grand UK Hotels aims to increase sales by creating a new role of sales and marketing manager.
The UK Holiday Group company has recruited Phil Maynard into the position.
He moves from Kalago, a London-based destination management and events company, where he was a senior manager.
Maynard will be meeting the trade at the Group Leisure Travel Trade Show in Birmingham on September 24-25.
Grand UK Hotels carried out more than £410,000 worth of renovations at two of its nine properties earlier this year as part of an ongoing refurbishment programme.
The Hotel Richmond in Torquay – acquired in July 2007 – reopened earlier this year after a first-phase refurbishment costing £250,000.
The Glen Usk Hotel in Llandrindod Wells, mid-Wales, completed a £160,000 revamp in conjunction with the Heritage Trust.
Sales director Harold Burke said: “The hotels group has taken on a life of its own so I am pleased to hand over the sales and marketing reins to Phil as he will help us to open up lots of new business opportunities for the properties.â€
by Phil Davies
