Trafalgar Tours is planning a major push for outbound trade business in 2015.
Trafalgar CEO and president Gavin Tollman has cited the UK market as the global brand’s biggest opportunity for growth in 2015, with the travel trade integral to its strategy.
The coach operator believes its extensive range of tours outside the UK is an opportunity to increase its customer base.
The push follows the appointment earlier this year of former Virgin Atlantic head of national sales Julie Brooker.
Tollman said: "Trafalgar is recognised in the UK for our coaches that people see travelling around the country – we’re seen as an inbound operator.
"We have to build awareness that we offer exceptional guided holidays across North and South America, Europe and Asia, and not just that, but we offer deeper and richer experiences in those places than anything else out there.
"We’ve got all the right tools in place now – the perfect product, a new UK sales team in force and the right training and support for agents to ensure that they are part of our success story."
