Former Gold Medal director Nigel Fell has been appointed partnership consultant at Travel 2.
Fell’s remit will be to develop the company’s relationships with tourist boards and suppliers in order to create joint marketing and sales campaigns.
The focus of such campaigns will be to give more help to independent agents and Fell will be working on material for point of sale, exclusive offers, incentives, window campaigns, direct mailing and social media.
Travel 2 managing director Andy Freeth said: “Nigel brings with him invaluable trade facing experience, of note his dedication to ongoing supplier and tourist board relationships. We are firmly committed to supporting our trade partners and agents and Nigel will enforce these values through his role here at Travel 2.”
by Dinah Hatch
