Travel agency uses webcast to recruit

Thursday, 16 May, 2005 0

Travel Counsellors is to run its second recruitment webcast this week.

The home working travel agency developed the new recruitment initiative following the success of weekly TCTV webcasts broadcast live over the web to its network of 500 agents throughout the UK.

Its first recruitment webcast earlier this year led directly to a dozen new recruits being taken on. The second to be run on Thursday at 19.00 will target agents who are working on the high street or for other homeworking agencies.

The 45-minute webcast will be broadcast live over the web from the company’s head office in Bolton explains what working from home as a travel agent for Travel Counsellors is really like.

Viewers will be able to take part in a live phone in to ask questions direct to the company’s management, existing agents and suppliers. There will also be the chance to win prizes.

Managing director Steve Byrne said: “Our first recruitment webcast proved that this is an excellent way of reaching exactly the right audience for our recruitment campaigns. It is possible for viewers to get far more of a flavour of the company and what working from home is all about than is possible to convey in a simple press campaign – and the fact that they sign up to watch already shows they are interested and want to find out more.”

Agents wanting to watch the programme should contact recruitment executive Cathy Oldfield on 01204 536037 or email [email protected] to be given a special web link to enable them to view the show. A broadband connection is required.

Report by Phil Davies

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Phil Davies

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