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Travel Corporation on the road with NRMA
The Travel Corporation (TTC) and motoring organisation NRMA have entered into a strategic partnership.
The alliance will also see The Travel Corporation acquire Adventure World Travel, the wholesale division of NRMA, effective November 1.
Fiona Hunt, current MD of Contiki Australia, will move internally within TTC to take up the MD role at Adventure World and lead the existing teams both in Australia and New Zealand.
TTC will invest in Adventure World to grow market share locally and, longer-term, launch the brand internationally. NRMA will focus on its retail arm.
John Weeks, chief executive TTC Australia, said the opportunities arising from The Travel Corporation and NRMA marketing partnership were "extremely significant for all of our team, NRMA’s members, customers and industry partners".
NRMA Group CEO Tony Stuart said the alliance reflected the organisation’s strategy of maximising benefits to members:
"The retail arm of NRMA is of critical importance to us because it enables us to engage directly with our members and customers. As a mutual that is paramount."
The strategic partnership between NRMA Travel and TTC will also enable NRMA to develop a range of member-special travel packages.
Ian Jarrett
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