Travel Counsellors announced the acquisition of travel advisor network Holidaysplease.
Birmingham-based Holidaysplease has approximately 100 home-working travel experts, 50 franchisees, and around 50 employees.
The move will enable the Holidaysplease homeworkers to continue running their businesses.
The deal marks Travel Counsellors’ first ever acquisition in its three-decade history.
It has been underpinned by very strong consumer demand.
Top selling destinations include the US, Spain, Greece, UAE, and the Maldives.
Numbers up by 43% this year to date compared with last year and 21% higher than in 2019.
January 2023’s sales performance represented a 50% increase on the January prior to the pandemic.
Steve Byrne, CEO of Travel Counsellors, said: “We have acquired such a highly regarded and successful business.”
Holidaysplease Ltd has been a member of Hays Independence group since 2005.
Dame Irene Hays, Hays Travel said: “We wish Travel Counsellors and Holidaysplease every success with the acquisition.”
