Franchise travel agency group Travel Counsellors achieved record sales in January.
UK sales reached £56.8 million during the month, an 18% jump on 2017.
Across all seven countries in which it operates,Travel Counsellors achieved total sales of £77.4 million in January, a 15% year-on-year rise.
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On January 31, it achieved the highest daily figure ever, reaching £4.4 million. It was the first time Travel Counsellors has surpassed the £4 million mark in its history.
Fridays proved to be the best day of the week for holiday bookings, with the final three of the month accumulating sales of £11.5 million alone.
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Global sales director Jim Eastwood said: “January is the perfect time for travellers to plan ahead, whether that’s booking the family summer holiday or arranging important overseas business meetings.
“We have been focused on supporting our 1,700 Travel Counsellors globally throughout the busy booking period, so they are able to focus on providing the very best service and levels of care to their customers.”
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He said in January two thirds of sales came from existing clients and the remaining third came through new business primarily through referrals.
According to the latest figures, the Maldives saw the biggest year on year booking growth, followed by Canada, Hawaii, Croatia, Turkey and Japan.
However, Spain remained the most booked destination, with the US, Greece, Italy and Dubai also seeing strong levels of demand.
There was also a 14% rise in cruise packages sold.
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Travel Counsellors has seen consistent levels of growth for the last 11 years, with turnover reaching £188 million in the 12 months to October 2016.
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