Travel Counsellors says it saw a 17% jump in sales on Blue Monday compared to the same miserable day last year.
It reported £3.3m in sales on Monday (January 21), which is regarded as the most depressing day of the year, when many people book holidays to cheer themselves up.
Travel Counsellors said it has seen a 20% rise in customer enquiries for destinations that offer physical or mental wellbeing activities since the beginning of December.
The company launched a ‘winter wellness’ initiative to highlight worldwide locations, resorts and accommodation that offer physical activities, or a focus on mindfulness, meditation and self-care.
Long-haul holidays to the Indian Ocean were the best selling destinations on Blue Monday, with Mauritius and Sri Lanka amongst the top 10, alongside Dubai and Barbados.
Chief executive Steve Byrne said: "We’ve seen a real uplift in bookings to wellness destinations as travellers opt for healthier, more active holidays, or experiences that offer the ultimate feeling of getting away from it all.
"We’re also seeing more and more customers value travel experiences that not only offer the opportunity to feel good, but do good too, with more responsible, sustainable travel experiences that support the environment and the people in the communities our customers travel to."
