United Kingdom
United States
Asia Pacific
Travel industry runs its socks off for charity
Singapore’s travel industry is joining forces behind the first Heritage Race to be run on Thursday, June 12, and which will raise funds for the Lee Ah Mooi Old Age Home, a nursing care facility for the underprivileged and elderly.
Brands such as Abacus International, Trust International and INFOR are sponsoring the race with cash contributions.
Supporting teams include Booking.com, Skyscanner, TripAdvisor and Starwood Hotels & Resorts.
The race, which is co-organised by travel editor Yeoh Siew Hoon, and the Ramada and Days Hotels Singapore At Zhongshan Park, will see participants visit and discover 20 heritage spots along the Balestier Heritage Trail, curated by the Singapore National Heritage Board.
The race is open to anyone – travel industry professionals, locals or tourists – interested in uncovering local heritage stories in Singapore for a good cause.
Sign up as individual participants (S$30 per person) or teams of 2-6. The first three teams to finish the race with the most number of attractions visited wins.
The first prize will win S$1,800, second S$1,000 and third prize S$500.
The race is aimed at bringing out the stories of the Balestier district, a new and upcoming area for tourists, given the flurry of hotel developments that have popped up in the area of late.
Registrations will begin at 12 noon at Ramada Singapore’s Balestier Ballroom and the race will flag off at 1pm.
"We wanted an event where everyone – those working in travel, tourists and local residents – could learn about local stories, have fun and do good, all at the same time," said Yeoh Siew Hoon, editor and founder of WIT, a content and community portal for online travel industry professionals.
Sign up or donate at this link:
http://www.eventbrite.sg/o/the-heritage-race-6559184123
For enquiries, contact:
Yeoh Siew Hoon, SHY Ventures, [email protected]
Rae Tang, Director of Marketing Communications, Ramada and Days Hotel Singapore At Zhongshan Park, [email protected]
Ian Jarrett
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled