Prestige travel magazine Travel + Leisure Australia [The cover of the current edition is pictured right] says that their annual reader survey results shows the average annual personal and household income of a typical Travel + Leisure reader is nearly double that of its closest competitor.
Peter Bakker, associate publisher for Travel + Leisure Australia said, “The reader survey results highlight the magazine’s success in attracting an active, motivated and quality reader base.”
Travel + Leisure readers have an average household income of more than $200,000, a personal income of over $125,000 and more than 90% of readers said that Travel + Leisure Australia inspires them to travel.
Bakker added, “The results speak magnitudes not only about how our magazine is perceived by our travel-literate audience, but about the high-calibre of our readers.”
Key reader survey findings include: –
** The average time spent reading the magazine is 1.3 hours;
** 75% agree that T+L is inspiring;
** 73% describe the advertising contained in Travel + Leisure as useful and informative;
** 53% don’t throw their copy of Travel + Leisure away;
** 78% rate the quality of writing as very good/excellent;
** Almost 50% of respondents have purchased or made enquiries about products or services featured or advertised in Travel + Leisure; and
** Two thirds of the readers of T+L are aged 25-54 years
Bakker said, “Our annual survey findings conclude that we are producing a magazine that connects with our readers through strong writing and world-class photography.”
The results of the reader survey also unveiled Travel + Leisure Australia not only as a travel magazine, but a lifestyle magazine featuring issues ranging from wine, architecture entertainment and food.
Bakker also said, “While it wasn’t surprising that all respondents expect to see travel products advertised in Travel + Leisure, what was surprising was that more than 80% also expect to see food and 70% expect to see wine products advertised.”
Travel + Leisure Australia is published 10 times per year and the June edition (image left) is currently on sale from selected newsagents.
Report by The Mole
