The Travel Network Group has launched a ‘Hello’ marketing campaign for the third quarter.
The campaign, based on member input, features the word ‘Hello’ translated into a number of different languages.
"This campaign is all about embracing new cultures and reflects the feedback from members that they love the use of strong bright colour as it helps them to create stand out on the high street and online," said Lisa Henning, chief operating officer.
"They also love the fact that it showcases a range of destinations, including short and long-haul beach stays, city breaks, tours and cruises.
"For this campaign we have been keeping our members informed of the creative process to gain their input and feedback. We used our regional membership meetings to talk them through our campaign plans and they love the inclusion."
Chief commercial officer Vim Vithaldas said June and July have seen positive trading by our membership overall, driven by pent up demand finally materialising into bookings for the summer.
"The mainstream lates market has continued to thrive over the past few weeks providing a much needed boost to the Summer 19 season with Turkey, Greece, Majorca and Tenerife being the popular destinations," he said.
"Forward sales into summer 20 have steadied somewhat in the past month but year-to-date are still ahead compared to previous years. The long-haul market has been spread across different seasons with some operators focused on a last push for summer 19, but many have launched their summer 20 brochures with a focus on increasing their forward bookings.
"Our members have seen Australia and New Zealand proving to be popular long-haul destinations, whilst USA has remained a steady favourite amongst many holidaymakers. India is also proving popular in the escorted touring market and the cruising market continues to be buoyant with our members attracting many first-time cruisers. The Caribbean and the Med are the usual firm favourites."
