The founder of the Travel With Kidz brand Wendy Buckley is about to begin the second stage of her program of licensing travel agents around Australia to market the family travel products she has conceived over the last 11 years at her travel agency in Sydney’s Mosman.
She began nationalising the brand about six months ago and currently has about 30 retail travel agents selling the product around Australia, but is now ready to expand the group.
However, Ms Buckley is quick to point out that she will not be licensing agents within close proximity of existing TWK branded agencies, saying that agents who join the Travel With Kidz group are provided with an intranet site, which provides not only hotels/lodges/resorts worldwide suitable for families but information gained over the years which helps make family holidays a success.
The new TWK website directs all new enquiries to the nearest TWK agent by state/suburb and TWK attracts new business to existing travel agents through a national and state marketing and public relations campaign, whilst the intranet provides a comprehensive local marketing kit for agents.
Travel With Kidz provides existing retail travel agents the opportunity to have a “niche” division, branding, product, training, preferred wholesalers dedicated to growing TWK agents business and marketing.
For more information contact Wendy Buckley at [email protected] and to receive detailed information visit www.travelwithkidz.com.au to check the location of existing TWK agents.
A Report by The Mole
