Cost conscious holidaymakers are opting for lower grade hotels, fewer days out and a reduced number of activities, according to a new study.
More than a third of 1,500 people polled plan to downgrade their hotel this year, with almost half (49%) saying they would cut back on expensive excursions, water sports and theme parks.
Almost a third (32%) intend taking just one week away this summer instead of the traditional fortnight’s break.
Almost a third (32%) intend taking just one week away this summer instead of the traditional fortnight’s break.
The majority (58%) said they would still be talking their normal two week holiday, with a minority (10%) saying they would be spending more time away.
Almost half (43%) said they would be sticking to their favourite European destinations despite unfavourable exchange rates, with only a slight majority (57%) saying they would be heading to non-euro countries.
Although 47% of holidaymakers looking for all-inclusive holidays, and 39% aim to spend less in resort this year, 14% intend spending more when they are away over last summer.
Additionally, 81% of those who normally hire a car will not be doing so this year, preferring to relax in their resort for their holiday.
Simon Cooper, chief executive of online travel agency On the Beach which commissioned the survey, said: “The stress and pressure of the credit crunch, means that now more than ever we all need time out to relax and unwind and it’s great to see consumers are taking a sensible approach to holidays, spending what they can afford and carefully managing their budgets.
“By cutting out these extra activities and luxuries, holidaymakers are not only making savings, they have more time to chill out and enjoy the ultimate relaxing holiday.”
by Phil Davies
