Their old one lacked distinction and overloaded consumers with information. So Travelocity unveiled a redesigned travel web site. The redesign, launched in tandem with a new company logo, cuts the information on the home page by one half. It also adds drop-down menus that lead to more booking options. “Consumers said, ‘You’re all cluttered, almost like a Turkish bazaar,’” said Jeff Glueck, chief marketing officer for Travelocity.
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Travelocity has new web site
•Sunday, 28 March 2004•3 min read
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