Travelodge has appointed Charlie Herbert as e-commerce director.
In this newly created role, he will oversee the company’s new e-commerce function, managing a team of 30 people.
He has been working with Travelodge on a consultancy basis since March 2009 and will now sit on the executive team and report directly to Guy Parsons, managing director UK.
His previous roles have been with The AA, Homeserve, British Gas, Goldfish, Motorola and Natwest.
As part of the restructure, two new roles have been created within the e-commerce team, both fulfilled internally.
Stephen Welham, former senior marketing manager, has been promoted to the role of head of marketing and Neil Milner, former trading systems manager, has been promoted to the role of head of e-commerce development.
By Bev Fearis
