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Travelodge goes ‘budget chic’
Travelodge has launched a ‘budget chic’ option, called Travelodge Plus.
The hotel chain says the new format will bring more style and choice for budget travellers across the UK as well as its flagship City of London hotel.
Travelodge Plus hotels will offer a distinctive choice of rooms as well as a new style bar-café with touches to make it easier to work and relax in communal areas.
These include counter seating with built in USB and laptop power for those working outside the room, more intimate booths & dining benches for groups, complemented by a stylish new statement bar.
The new format continues Travelodge’s drive to offer more choice to the budget hotel market, which is now worth more than £2bn annually in the UK.
Travelodge Plus will be rolled out initially through an investment of more than £10m at hotels in Brighton, Edinburgh, Gatwick Airport, London, York and at the group’s largest new-build hotel, a 395 room hotel in the City of London.
Travelodge chief executive Peter Gowers said: "Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type.
"The launch of Travelodge Plus helps us offer that little bit more choice for those who want it, while staying true to our mission to be the favourite hotel for value.
"The hotel market is following the same path as airlines and retail. Budget hotels launched as niche offers but now dominate the market, with a wider customer base than ever.
"After investing more than £100m to upgrade our hotels across the UK, bringing in our ‘premium economy’ SuperRooms and now launching Travelodge Plus, we are now well placed to match the needs of today’s travellers."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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