A survey by UK budget hotel chain, Travelodge, found 55% of parents are finding it more cost effective to have a domestic holiday during the school holidays than going abroad.
The research also revealed that 45% of parents say they want to holiday at home this year so that their children can learn more about their country and appreciate it.
According to the survey of 2,000 parents, an average of £2,510 will be spent keeping their family entertained over the six-week summer break.
It claims that this year, 63% of parents have booked a summer UK holiday for 10 days, with 53% flocking to the seaside.
The second most popular holiday for families this summer is a rural retreat with 28% families heading to The Lake District, North Wales and the Scottish Highlands.
In addition to their main holiday, households are also taking short breaks and on average six family days out during the school break this summer.
The research also revealed that 28% are taking several short breaks instead of one main holiday this summer.
