Shortbreaks, the operator that packages Eurostar tickets with hotels, is hoping to boost online sales by distributing through OTC.
The operator has reached a deal to white label its product to be sold on Onlinetravel.com, Bargainholidays.com and Ferrybooker.com. It is available on the website now and is the first time Eurostar tickets are available on OTC websites.
Shortbreaks is using technology provided by TravelOptions to provide real-time data in an XML feed to the websites. It also means agents can create weblinks to Shortbreaks content to sell it to their customers.
Report by Ginny McGrath
