Saudi Tourism has tapped Trip.com Group to promote the destination.
A MOU was signed by Trip.com CEO Jane Sun and Fahd Hamidaddin, CEO of the Saudi Tourism Authority.
They will launch joint marketing campaigns in several markets to drive awareness of the Kingdom, through global platforms, such as Trip.com, Ctrip, and Travix.
These markets include Australia, China, Germany, Indonesia, , Singapore, South Korea and the UK, among others.
In addition, both parties will also conduct capacity building and knowledge sharing initiatives, including digital payment solutions, sustainability, ticketing and training.
Data from Trip.com Group showed keen intent for Saudi Arabia in recent months.
From January to March 2023, the number of users searching for Saudi tourism products almost doubled compared to 2022.
Flight bookings to Saudi have also seen a significant increase.
