Lunar New Year bookings across Trip.com Group’s platforms have climbed by double digits this year, with travellers spending longer on holiday.
Long-haul travel, packaged routes and premium choices are also redefining this year’s Lunar New Year journeys, the travel platform finds.
It says extended public holidays across Asia-Pacific markets are reshaping Lunar New Year travel behaviour, enabling longer stays.
In China, one of the largest traveller source markets, the 2026 Lunar New Year holiday spans nine days and can extend beyond 15 days by taking five days of annual leave.
In Vietnam, combining public holidays with weekends allows travellers up to nine days off.
Similar dynamics are seen in South Korea, Singapore, Malaysia and the Philippines.
Trip.com Group data show that cross-border bookings with stays of seven nights or more have risen nearly 40% year-on-year.
Long-haul bookings have surged by over 50% during the same period.
Europe and Oceania are emerging as top long-haul picks for Asian travellers.
Norway records the fastest growth among Singaporean travellers, up over 200% year-on-year.
The Maldives, Turkey, Spain, and Mongolia are also seeing rapid growth across markets.
Australia attracts the most travellers from China, recording an increase of over 100% year-on-year, while New Zealand is experiencing strong global interest.
Longer holidays are also boosting interest in package tour products.
Trip.com finds comfort and quality preferences are also shifting.
First-class flight bookings have risen 83% year-on-year, while business-class travel has risen 38%.
Such a trend is further mirrored in accommodation, where five-star hotel demand has climbed 59%.
During the Lunar New Year period, East Asia and Southeast Asia accounted for the largest share of overall bookings.
Several major Asian cities are standing out for particularly strong booking growth.
Seoul, Ho Chi Minh City and Bali each have recorded year-on-year booking growth of more than 70%, while Kuala Lumpur has recorded double-digit booking growth.
China remains a top destination for Lunar New Year travellers too.
In addition to strong travel demand from Asian markets, China is also seeing robust growth from countries in Europe and Oceania.
In particular, bookings from the United Kingdom and New Zealand have each increased by more than 150% year on year.
