Hilton Worldwide has agreed to finally join TripAdvisor’s Instant Booking platform.
It is the latest global hospitality player to sign up, following the recent agreement between TripAdvisor and Expedia.
"At Hilton, we’re always reimagining the experience for our guests and looking for new ways to make travel easier. We are committed to working with booking partners, like TripAdvisor, who respect our desire to develop direct relationships with our guests, present our hotels in a fair and equitable manner, and increase the value of both our brands," said Danny Hughes, Hilton senior vice president and commercial director.
The instant booking feature allows TripAdvisor customers to click or tap to ‘book now’ on the TripAdvisor site, while the transaction and customer service is handled by the hotel itself.
"Following the rollout momentum we had last year, we continue to accelerate our growth with new instant booking partners and increased user adoption. We’re pleased that our community of travelers and partners alike are finding instant booking such an attractive option," said Robin Ingle, TripAdvisor’s senior vice president of global sales.
Hilton Worldwide’s 13 brands have nearly 800,000 rooms located in more than 100 countries which will gradually roll out over time on Instant Booking.
Other global brands on the platform include Best Western, AccorHotels and Marriott International.
