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TripAdvisor doubles reviews to 10m in 12 months
The power of social networking in travel is reflected today with new figures from TripAdvisor which has doubled its reviews and opinions to 10 million in just a year.
CEO Stephen Kaufer said: “Our depth and breadth of content and community is an incredibly powerful combination, and secures our position as the de facto leader in both user-generated content and community within the travel industry.”
In response, the online travel community has launched a traveller network (http://www.tripadvisor.com/network ) allowing its 20 million monthly visitors to tap into their friends to help them plan their travel more efficiently.
Senior marketing vice-president Christine Petersen said: “With six million members, you’ll be amazed how many people you know are already on TripAdvisor and you’ll be even more surprised by all the places they’ve been and the knowledge they can share.
“We think we’ve created a category killer with our traveller network. By turning our model on its head and focusing on the community behind the content, we’ve created a social network with a purpose.”
Kaufer added: “If you think about it, wherever you are thinking of going on vacation… one of your friends probably has been there recently.
“The trick to getting that great tip from a friend, is knowing which friend to ask.
“TripAdvisor’s new social networking features lets real-world friends connect and share those wonderful nuggets of advice, without resorting to spamming everyone you know with a generic ‘help me plan my trip to Barcelona’ email.”
by Phil Davies
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