Tripadvisor reached a major milestone with one billion reviews and opinions hosted online.
It comes less than five years after announcing it had reached half a billion reviews.
Tripadvisor was founded 22 years ago.
It is a resource that millions of travellers and diners use to help inform them on where to stay, what to eat, and what to do.
"Trusted reviews and opinions from travellers are the heart and soul of the platform enabling millions of businesses to flourish and drive trillions of dollars in economic value," said Stephen Kaufer, President and CEO, Tripadvisor.
To mark the milestones, Tripadvisor released new research entitled The Power of Reviews.
This analysis about review content on Tripadvisor’s platform showcases why its long-form reviews are a qualitative grade above other review platforms.
Tripadvisor says reviews are 3x longer than the reviews found on leading online travel agent websites and search engines, with the average length of an accommodation review coming in at 688 characters.
