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TripAdvisor reviews to feature on easyJetHotels site
Monday, 22 Jan, 2009
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Independent reviews will appear on easyJetHotels website through a deal with TripAdvisor.
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Hotel ratings, reviews and photos are displayed on both hotel search results and description pages on easyJetHotels.com.
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Reviews on the site, which is powered by Hotelopia, will be available in English, French, Spanish, Italian and German.
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A ‘write a review’ button also invites users to submit their own content.
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Independent studies have highlighted significant benefits of adding unbiased user-generated reviews, for consumers and businesses alike.
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EasyJetHotels said that in a survey of 360 e-commerce companies, sites that added user reviews reported positive results:
-Â Â Â Â Â Â Â Â 56% Â lifted conversion
-Â Â Â Â Â Â Â Â 77% Â raised traffic
-Â Â Â Â Â Â Â Â 42% Â increased the average shopping basket
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TripAdvisor brand distribution senior director Nathan Clapton said: “Having immediate access to TripAdvisor reviews and opinions will help empower easyJetHotels customers, enabling them to make more informed decisions and ensure they’re getting genuine value.â€
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by Phil DaviesÂ
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Phil Davies
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