TripAdvisor reviews to feature on easyJetHotels site

Independent reviews will appear on easyJetHotels website through a deal with TripAdvisor.

Hotel ratings, reviews and photos are displayed on both hotel search results and description pages on easyJetHotels.com.

Reviews on the site, which is powered by Hotelopia, will be available in English, French, Spanish, Italian and German.

A â€˜write a reviewâ€™ button also invites users to submit their own content.

Independent studies have highlighted significant benefits of adding unbiased user-generated reviews, for consumers and businesses alike.

EasyJetHotels said that in a survey of 360 e-commerce companies, sites that added user reviews reported positive results:

-Â Â Â Â Â Â Â Â 56% Â lifted conversion

-Â Â Â Â Â Â Â Â 77% Â raised traffic

-Â Â Â Â Â Â Â Â 42% Â increased the average shopping basket

TripAdvisor brand distribution senior director Nathan Clapton said: â€œHaving immediate access to TripAdvisor reviews and opinions will help empower easyJetHotels customers, enabling them to make more informed decisions and ensure theyâ€™re getting genuine value.â€

by PhilÂ DaviesÂ