United Kingdom
United States
Asia Pacific
TUI eyes Southeast Asia market with Malaysia office
Travel group TUI is setting up a new Malaysia based unit as it looks to capture a bigger slixe of the Southeast Asia travel market.
It secured a licence from the Malaysian government and will establish TUI International Holidays Malaysia.
The new division will tap the growing numbers of travellers in the ASEAN region taking short to medium haul holidays as well as long haul trips.
"We are developing holiday offers which are attractive to Asian travellers in both neighbouring countries such as Sri Lanka and Thailand, as well as the long-haul routes from Asia. The start of the new division in Kuala Lumpur is an important step towards addressing even more Asian customers in the future," said Frank Rosenberger, TUI’s chief development officer for new markets.
He said TUI’s hotel expansion in Asia continues.
The company plans to have about 25 hotel locations across Southeast Asia within a few years.
Still, the main focus in Asia will be on developing cruise operations.
All of TUI’s cruise lines make winter season calls in the region including Malaysia’s Langkawi as well as regional cruise hub Singapore.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls