TUI Group has launched its own hotel brand, TUI BLUE, with two hotels in Turkey opening this summer.
Seemingly aimed more at the German market, two other hotels – one in the Austrian Alps and the other in Germany’s Mecklenburg Lake District – will open this winter.
The Turkish resorts are the family-friendly all-inclusive LaPalm Garden Hotel, a bungalow complex on the Turkish Riviera, and the quieter Sarigerme Park on the Turkish Aegean.
In November, the TUI BLUE in Schladming, Styria, opens and December sees the addition of the spa hotel, TUI Blue Fleesensee, in the Mecklenburg Lake District.
The brand promises ‘modern design, fine authentic local cuisine, state-of-the-art technology and a comprehensive, professional sports and exercise concept’.
It also boasts the local knowledge of BLUE Guides, who are highly familiar with the local area and are dedicated to give guests an authentic experience of the country and the culture.
