Saturdays in January are the busiest days of the year for holiday bookings in UK and Germany, but not for other nationalities.
According to international data shared by TUI, Sundays are when bookings spike in France and in Scandinavian countries.
Meanwhile, in the Netherlands, Belgium and Austria, most consumers make their decision during the weekend and book their holiday on a Monday.
Its analysis of bookings also shows the smartphone and tablet are playing an increasingly important role in holidaymakers’ travel plans and bookings.
In Scandinavia, this has already become the new normal and 80% of all bookings are made online.
In Germany and Austria, the retail store offering advice and services remains customers’ preferred booking channel, but the proportion of online bookings is also steadily growing in the German-speaking area.
Around half of the group’s European holidaymakers book their trips online and the proportion of online bookings has grown by 26% over the past four years.
TUI did not disclose the percentage of online bookings made in in the UK.
