TUI will launch the first direct flights from the UK to Los Cabos, Mexico, for winter 2019.
It will fly two flights a week from London Gatwick from November 2019, alongside its existing flights to Cancun and Puerto Vallarta.
Launching the new route at Madam Tussauds in London last night, Andrew Flintham, MD TUI UK and Ireland, said Mexico continues to be its most popular long-haul gateway with the most searches on the TUI website.
"People are still looking for more exotic destinations," he said.
The programme features a range of new hotels including the Hard Rock Hotel Los Cabos, RIU Santa Fe and RIU Baja California.
The new route was launched as TUI announced that its summer 2020 holidays will go on sale from November 8, four months earlier than usual.
For the 2020 summer season TUI will add a new flight from Doncaster Sheffield to Cancun, an additional flight from Manchester to Puerto Vallarta, and flights to Hurghada from six UK regional airports for winter 2019.
Its 2020 cruise programme will also be launched next week, six months earlier than in previous years.
