Marketing through Twitter has been quite a common practice for many companies. However, with the recent re-launch of the Twitter home page, and with the emphasis on "search," the impact of the marketing strategy will reverberate throughout the Industry. Be it a search for financial services, local businesses, or travel companies and offers – you will be able to find anything and everything on a Twitter search.
Thus, if you own a travel company and if you yet have not begun to Tweet, you should register yourself fast – unless you want to lose your clients to your competitors who might already have begun to promote themselves though Twitter.
In fact, now deal publishers like Travelzoo or Travelscream or getaroom.com, will have a tough time, because the travel companies will now be able to post and publish deals without the help of the deal publishers.
The best thing about Twitter is that it represents an immediate marketing strategy. Thus, if you are looking for travel deals that are not old, or if you are a travel company looking for ways to spread the word about the new offers and packages, Twitter is the way to go. Unlike Google, paid searches are not yet available on Twitter. This means that unlike in Google, you will also get results that are less or not relevant at all.
The new Twitter homepage has started giving a lot of emphasis to "search" and is showing immense possibilities in evolving itself. Thus, be a part of this revolutionary way of conducting travel business, before it is too late. All people related to the travel industry – be it airlines, hotels, tour operators, car-rental companies or wholesalers – should take a note of the advantages of Twitter.
