First Choice has unveiled two new brochure concepts for summer 2010.
It has launched a brochure called Splash, featuring all of its Splash hotels which have waterparks on site.
The programme features six new properties for Summer 2010, five of which are in Turkey.
The operator has also launched a dedicated brochure for all-inclusive holidays to meet growing demand for all-inclusive hotels.
The stand-alone brochure features 33 all-inclusive hotels across short and mid haul destinations, including six new hotels in Menorca, the Costa Blanca, Bulgaria, Egypt and Crete.
Thomson has also launched a new dedicated all-inclusive brochure for next year (see separate story).
Meanwhile, in its Summer Sun brochure, First Choice has added the destinations of Marsa Matruh in Egypt and Marrakech, Morocco.
In Marrakech, it will feature the Royal Decameron Issail Resort and the Tikida Garden.
In its Holiday Villages programme, it has added two new Holiday Villages to its flagship collection of family properties.
The Holiday Village Rhodes is a brand new hotel and the first 5 Sun Holiday Village.
Prices start from £639 per person based on seven nights, staying all-inclusive.
Summer 2010 will also see a new Holiday Village opening in Lanzarote at the Flamingo beach resort on Playa Blanca.
Prices start from £569 per person, for seven nights staying all-inclusive.
The new Holiday Village brochure will feature a fresh new look with theme park style maps and pages split into activities according to children’s ages, to make it easier for customers to understand the concept.
By Bev Fearis
