Northerly winds are forecast to bring cooler air to the UK this week — and hopefully boost overseas holiday sales.
After yesterday’s hot weather, which saw temperatures climb to 33C, the Met Office says temperatures will drop and there could be showers.
The drop in temperatures will be welcome news for the trade. A combination of the heatwave and England’s strong performance in the World Cup is affecting bookings.
The Independent reports Jamie Rollo, a leisure analyst for Morgan Stanley, told investors in a market update: "We spoke to a number of UK tour operators this week, and the consensus was that overseas holiday bookings have weakened in the last few weeks.
"This was put down to a combination of the weather, following the longest heatwave since 1976 and June the driest month on record, and the World Cup."
Rollo added there is ‘no real precedent we can think of’ for this combination of circumstances in peak season.
Met Office meteorologist Becky Mitchell told the Independent: "Northerly winds will be coming in and beginning to freshen things up.
"Temperatures will still be above average, in the low- and mid-20s, but it will be notably cooler than last week when we were regularly seeing 30C. There is a chance of isolated showers in the north and east."
But she said the heatwave could return by the end of July.
"We are likely to see more hot weather towards the end of the month."
England play Croatia on Wednesday and the World Cup final takes place next weekend.
