United Kingdom
United States
Asia Pacific
United Airlines shows off new aircraft livery
United Airlines has revealed its new updated livery, moving away from the familiar gold color for a more prominent blue.
It features three shades of blue – rhapsody blue, united blue and sky blue which it says is a visual representation of United’s ongoing brand evolution by bringing a more modern energy.
The iconic globe logo remains on the aircraft tail.
The first aircraft to get the new design is a Boeing 737-800, and will be followed by paint jobs for narrowbody, widebody and regional aircraft through the year.
"Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky," says United CEO, Oscar Munoz.
The new design features the core colors from United’s modernized brand palette which was introduced last year.
The tagline ‘Connecting people. Uniting the world’ will also be painted near the door of each aircraft.
United aircraft receive an updated livery design every seven years on average.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
San Antonio on the Rise: David Gonzalez Talks Travel, Culture, and Growth
Anna Marie Presutti on San Francisco’s Tourism Revival and Global Outlook
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
CLIA expands trade support with expedition event
Qatar Airways adding Manchester flights
Jet2 unveils Samos as new Greek destination for summer 2026
EU entry-exit system delayed again
ATC strike in Greece could disrupt flights this week